Your business

An increasing number of your customers are demanding digital print options. We will help you meet that demand by first assessing your equipment requirement and help you formulate your marketing strategy.

Equipment requirement analysis

We will gain a more in-depth understanding of your existing litho business and customer base.

We will review your plant equipment list and seek to better understand the types of work currently produced in house, in addition to those you currently subcontract or turn away. These may include the production of typical digital print applications.

Once we've gained an understanding of your business and job/technology-limitations we'll be able to recommend what new equipment will best enhance your current environment and add the most incremental value to your business. Our recommendations will take into account the types of organisations you're currently working with and the ones you'd like to have on your client list.

 

 

 

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Business services

The plan will help give your sales representatives the confidence they need to open up new revenue opportunities for your organisation.

We will explain about the digital marketplace and the new opportunities that can now be canvassed, such as:

  • Short print runs
  • On-demand and just-in-time jobs
  • Personalisation and Variable data printing
  • Web-based and eCommerce solutions

We will explain about digital print applications; pricing; and when to offer digital as a solution and when to offer litho.

Following on from this we will provide an understanding of the types of print buyers and users that need to be targeted.